Bruno Reymond (Interview)
An enthusiast for decoration who loves what he does. This is how Bruno Reymond, a famous French interior designer, is. He is the man behind the decoration store La Maison de L’Elephant, a new concept store with 3000 m2 divided in four flats, where every single product has been thoroughly chosen by him.
He considers himself as the Walt Disney of the adults. He told us that he loves all of his creations. His motto is: “Happy people in the house”.
He started in Ibiza 25 years ago with a famous restaurant called “L’ Elephant”. He is also known for being the interior designer of the Custo’s beach club in Barcelona, the Hotel Pacha, the Ushuaïa, the Ayoun and of many famous houses and luxury villas apart from a long billiard cue of international works.
Bruno Reymond is at his peak. For this international influential artist, humility combined with passion for his creations are the key of the success in his work.
Bruno Reymond, is a famous interior designer well known all over the world but, how does Bruno Reymond describe himself?
I’m like a child, I’m the Walt Disney of adults, which is what people in Ibiza looks for. I’m a passionate who loves decoration. I describe myself as a model of wellness, this motto resumes me perfectly: “Happy people in the house”.
How were your beginnings?
I began in the world of fashion where I have worked for ten years. Then I have had many restaurants. But I always have been charmed by decoration. I began with my own house, changing and renewing it all time. When I came to Ibiza, I inaugurated a restaurant called L’Elephant and it was then that I realized there were not good decoration shops for it and neither for my house, so I had to search and travel to decorate both spaces, just as a hobby.
How was the jump of being a stranger into a very famous designer well known all over the world?
Money isn´t the most important thing in my life, for me this is a hobby. Everything I do is because I like it, if I don’t, I won´t do it. Everything I make, I do it with passion and I think that sharing this with the customers is the key of my success. There are no rules and no styles, only my emotions and my experiences.
Who are your models?
The truth is that the whole world, from a girl who has a small flat with a nice decoration to the house of a millionaire. But, as interior designer, I’ve always been inspired by Philippe Starck because he is like me, he doesn´t have a fixed style, he is guided by his emotions and, for this reason, everything is different from all you have ever seen before.
La Maison de L’ Elephant has 3000 m2 divided in four flats, far away of the normal concept store, it looks like a museum. What does it mean for you?
For me it is not big enough, it is too small, I want more and more. For me is normal, but people are surprised when they come. I would like to add that in this shop everyone can buy something. I have all types of prices, expensive and cheap, this is another base of our concept.
Because I love Ibiza, the music, the people, the wellness… All people come here for enjoy it, to rest, to go party… Problems don’t exist here. I came on holidays and I am still here.
Your shop has turned into one of the world models of decoration, what this recognition meant to you?
I do not see it like that, I am never satisfied. They say it to me, they value me, but I also see very nice things in many other places.
What are your inspiration sources?
I first think in what I like, everything I would have at home. Nevertheless, my inspiration resources are my trips and emotions.
Why the sign of La Maison de L‘ Elephant and most of your Works are elephants?
In general, I like animals. But I love particularly elephants because they have sweetness on their eyes and are very powerfull at the same time.
Which are the ‘must’ that cannot be absent in your works and products?
The big dimensions and the colors but, especially, they have to be different from what we are accustomed to.
If you had to choose one of your works as your favorite one, which one would you pick?
All, because for me every work, every project, every trip, is unique.
You are also an artist. Why did you decide to become a painter?
I had a big flat in Barcelona. Buying big pictures is expensive so I started to paint them by myself, just for fun. When people came to my house they started to ask about them and about who the painter was. They really liked them. So I realized that my paintings could be sold.
Do you think that there is a good artistic criteria in Spain?
Who can judge the real good art? I do what I like and for people who want to share that with me. It is not a question of good taste, is the way how one understands the interpretation.